tottles story

steph, founder and ceo of tottles, with her son. steph proudly leads the brand with a passion for sustainable, stylish toddler clothing

hi, welcome to tottles! my name is steph, and i’m a mum to a vivacious toddler boy, leo.

Tottles was imagined soon after he was born when I struggled to find high-quality, stylish boys’ clothes that weren’t overly bright, covered in prints, or overpriced. As a formally trained fashion designer and personal stylist, I knew exactly what I wanted—beautifully crafted, timeless pieces that could mix and match effortlessly. When I couldn’t find them, I decided to pick up my tools and start designing again—this time, for a much younger (and cuter) audience.

toddler wearing oversized chunky knit jumper in frosty speckle with matching leggings, stylish and cozy for a comfy day of play

comfort and movability are at the heart of my designs. little ones need the freedom to crawl, walk, run, and climb as they grow, so every tottles piece is crafted from 100% natural fabric—soft, breathable, and gentle on delicate skin. our high-quality clothing keeps up with active tots while maintaining their beautiful texture, wash after wash.

gif of all tottles garments showcasing the mix & match options, versatile styles for toddlers made from 100% organic cotton

As I delved deeper into business planning and watched more friends become parents for the second time, I noticed a gap in the market for durable, sustainable options that could be passed down from brother to sister (and beyond) without wearing out. That’s when I committed to neutral, timeless colours and thoughtfully designed silhouettes that are easy to mix and match—giving you a versatile wardrobe with fewer pieces. This approach not only simplifies daily dressing but also reduces waste and supports a more sustainable way to dress little ones.

stack of tottles jumpers, neatly folded in a pile, showcasing a variety of mix & match styles and colours

At Tottles, sustainability isn’t an afterthought—it’s woven into everything we do. Our commitment to high-quality materials ensures that each piece lasts well beyond one child, encouraging rewear, hand-me-downs, and a more mindful approach to fashion.

Thank you for supporting Tottles and joining me on this journey. I’m excited to help you dress your tot(s) in cozy, long-lasting, and thoughtfully designed pieces.

Steph x